An organization’s image can be built or destroyed in the media. The ability to represent oneself and one’s organization positively, clearly, and honestly in the media is a key business skill.  This comprehensive media training seminar develops the insight, communications capability and confidence to deal effectively with the media during everyday business activities and in crisis situations. 

Multi-media mock interviews and press conferences will give volunteers real-world, on-camera experience. Individual critiques, coaching, and training will guide them in developing a skill set and sense of confidence to work effectively with the media. All attendees will learn the steps to prepare a crisis communication plan to meet the challenges and speak positively to issues during the crisis situation.

Topics

• The role of the media in business
• What are the objectives of the business reporter?
• Thinking like a reporter to be prepared
• Preparing for a press conference/interview
• Key message points
• Controlling body language
• Pausing for emphasis and redirect
• Is saying this is "off the record" ever the right thing to say?
• Damage control
• Debriefing and learning
• How to be prepared when a crisis or potential negative situation occurs
• Confidence not defensiveness when “20/20” is knocking on your door
• When it's right to say "No Comment"
• Preparing for the next crisis
• Key message points
• How to rephrase potential volatile questions
• Protecting the company’s brand and positioning in the marketplace

Learning Outcomes

As a result of attending this program, participants will:

• Gain insight on what the media looks for in an interview 
• Understand the benefit of advance preparation for crisis situations and how to involve and prepare all team members in the organization
• Gain knowledge and confidence in effectively communicating to protect the company’s image, brand and perception in the marketplace
• Develop skills in teamwork, clear communications, and preparedness

Who Should Attend

Executives, general managers, technical and area-specific personnel who may speak with the media in a crisis situation or provide information to the spokesperson who does. 

Costs

Individual Participants: $645
Package Pricing: 1 class day per participant

Available Discounts