Do you want to start a sustainability initiative in your organization but are you uncertain how to proceed? Should you start in just one part of the organization or try to convince executives to adopt this as a strategic initiative? How do you build the business case? How do you enroll and excite others about the possibilities? What are the most important decisions and tasks early on that will set the right tone for your effort? This course will lead you through various analytical tools to help you build an implementation plan for your own organization. You'll also hear from people who have successfully started sustainability efforts in their organizations. This is a roll-up-your-sleeves workshop where you get personal help to develop a plan to move sustainability forward in your organization.

This session provides practical tips and approaches for elevating sustainability to a strategic issue. Work though the Start Up Kit, either thinking about your own organization or working with others to help them with their organization, to build a strategy to put to work immediately after the workshop. This workshop is less about the technical details of implementing sustainability and more about the political/symbolic/change management issues: Is this the right time? What do you call it? How do you link it to the organization's past and present? Who do you need to get on board? What do you need to increase your chances of success?

Topics

This session provides practical tips and approaches for elevating sustainability to a strategic issue. Work though the Start Up Kit, either thinking about your own organization or working with others to help them with their organization, to build a strategy to put to work immediately after the workshop. This workshop is less about the technical details of implementing sustainability and more about the political/symbolic/change management issues: Is this the right time? What do you call it? How do you link it to the organization’s past and present? Who do you need to get on board? What do you need to increase your chances of success?

• Change management strategies: what works and what doesn't. Key principles
• Different approaches and common entry points for launching sustainability initiatives.
• Situation assessment: Use several methods to analyze your situation as groundwork for developing a strategy
• Implementation strategy
• Stakeholder enrollment: Choose the next stakeholder to approach and prepare an approach that will have the greatest likelihood of success.
• Personal development plan

Learning Outcomes

As a result of attending this program, participants will:

• Be able to explain how sustainability relates to their organization's history and current challenges and goals
• Analyze the readiness of the organization to pursue sustainability and identify pockets of readiness and resistance
• Identify key players whose support is needed and have a plan to enroll them

Who Should Attend

The Case Weatherhead School of Management strongly believes that sustainability requires a central place on the executive agenda. As a result, this program is designed for people who want to bring sustainability into their organization. This may include executives but just as often includes people in the middle of the organizational hierarchy. This workshop is appropriate for anyone who wants to launch a sustainability program, get management attention, and get off on the right foot.:

• CEOs, CFOs and other senior executives
• Country and business unit managers
• Line managers with profit & loss responsibility
• Leaders of Lean and operations improvements
• Front line employees with a passion for sustainability
• Policy, NGO, and other public sector leaders
• Representatives from diverse sectors and industries

Costs

Individual Participants: $595
Package Pricing: 1 class day per participant

Available Discounts