When it comes to energizing people to offer an organization their greatest gifts and talents, successful nonprofits demonstrate that monetary gain isn't always the driving force. These organizations are able to inspire hundreds if not thousands of people to serve their mission for no pay, and donors and members to be loyal over decades while paying the organization for the privilege. High-performing staff members commit their careers to such organizations for far less than they would earn elsewhere. How do these nonprofits achieve these remarkable results, and what can businesses learn from them?

This workshop focuses on the heart of the matter: how to create a compelling vision that engages everyone connected to the organization, from staff to Board members, and how to inspire a degree of belonging and loyalty desired by any organization. Through examples and an in-depth case study about the Cleveland Botanical Garden and its work with education, including a behind-the-scenes tour, business leaders will learn how to apply creative lessons from nonprofits to energize and rejuvenate their leadership.

Topics

• Defining purpose
• Making your message meaningful
• Cultivating brand and organizational loyalty

Learning Outcomes

As a result of attending this program, participants will:

• Discover the secret to stimulating loyalty to your organization and brand
• Learn how to craft a compelling, shared vision
• Leverage social identity groups among staff, customers, and other stakeholders to promote dedication and commitment to the organization

Who Should Attend

This program is designed for senior leaders, including chief executive officers, chief operating officers, vice presidents, chiefs of service, directors and department heads and others in or aspiring to a leadership position.

Costs

Available Discounts