Shari Aaron is a Weatherhead Affiliate Instructor. Shari is an experienced speaker and thought leader on sustainability. She brings 25 years experience in business, marketing and sustainability into the classroom. She excels at helping clients to uncover driving consumer forces, identify changing marketplace dynamics and translate sustainability into successful business decisions.
Her recent book, Climb the Green Ladder: Make Your Company and Career More Sustainable, Wiley, includes extensive research among hundreds, including sustainability leaders and employees from Fortune 500 companies such as Campbell Soup Company, HP, IKEA, Microsoft, Office Depot, United States Post Office and Walmart. The research targets those who have brought effective sustainability programs to their workplaces.
Shari wrote Climb the Green Ladder because she understands that 'more sustainable' also means 'more successful' ‐ both for a company and its employees. Through her work, she provides the tools and motivation to help transition companies (and employees) towards a more successful, more sustainable future. Her work showcases the 6 key themes that underpin effective sustainability strategies and highlights real‐life case studies to ensure employees apply sustainability principles at their workplaces.
Shari is a highly regarded speaker and lecturer at corporations, green conferences and universities including Fairleigh Dickinson University, New York University, St. Johns University, Southern CT State University, and Columbia University.
In her previous positions as a senior leader at TNS Research, former Partner at Yankelovich, Supervisor of Account Planning at Ogilvy & Mather and Founder of Fresh Marketing, Shari has worked with many distinguished clients including ClimateCounts.org, Coca-Cola, Hasbro, Johnson & Johnson, Kraft, Liz Claiborne, Ogilvy & Mather/OgilvyEarth, Pepsico, StartingBloc, P&G, The Princeton Review, The Toy Industry Association, Red Cross, UNICEF and Uncommon Schools.