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Posted 12.12.06

Weatherhead Executive Programs have designed a new executive program, Sustainability for Value and Profit, to take place on February 21 and 22, 2007.

Instructional leaders include David Cooperrider, professor and chairman of the department of organizational behavior at Weatherhead and Chris Laszlo, visiting professor at Weatherhead. Cooperrider, world-renowned author, speaker and facilitator, is the co-originator of the concept of appreciative inquiry (AI), a positive, proven approach to change management. Chris Laszlo, partner and co-founder of Sustainable Value Partners, is author of the recent book, The Sustainable Company: How to Create Lasting Value through Social and Environmental Performance.

The program was inspired by ideas shared by top business and thought leaders at the international forum, Business as an Agent for World Benefit, convened by the UN Global Compact, the Academy of Management and the Weatherhead School of Management in October.
“Business cannot succeed in a world that fails,” said Bertrand Collomb, chairman of Lafarge, at the conference. The aim of the forum was to illuminate ways of doing business that are both profitable and succeed in addressing the world’s most pressing social needs.

Sustainability emerged as a major theme, with major corporate executives sharing stories of success in making a profit while also serving as a leading force for eradicating poverty, enhancing the environment and advancing peace. While the number of corporations and smaller businesses conducting sustainable business practices is growing, there are many challenges to making this transition within the organization’s core strategy.

Directly inspired by the stories, questions and challenges shared at the conference, the new executive program combines sustainability – economic, environmental, and social – with an AI approach. Participating executives will develop practical skills for integrating sustainability into the normal course of business operations. Using AI, they will learn how to engage multiple stakeholders to achieve rapid, dramatic and holistic change. The program will also provide a valuable opportunity to network with leaders across industries.

A limited number of seats are available for the two-day program . For more information, call Weatherhead Executive Programs at 216/368-6413, 800/736-6403 or visit http://weatherhead.case.edu/exed/seminars/s/Sustainability.cfm.

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