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Posted 12.15.06

Sustainability for Value and Profit

 

“Business cannot succeed in a world that fails.” Observations like this one from Bertrand Collomb, chairman of Lafarge, resonated with over 400 top business and thought leaders at the international forum, Business as an Agent of World Benefit, in October 2006. Convened by the UN Global Compact, the Academy of Management and the Case Weatherhead School of Management, the interactive conference set out to illuminate ways of doing business that are both profitable and succeed in addressing the world’s most pressing social needs.

Sustainability emerged as a major theme, with major corporate executives sharing stories of success in making a profit while also serving as a leading force for eradicating poverty, enhancing the environment and advancing peace.

While the number of corporations and smaller businesses conducting sustainable business practices is growing, there are many challenges to making this transition within the organization’s core strategy.

To prepare business leaders, Weatherhead has designed a new executive program called Sustainability for Value and Profit. Directly inspired by the stories, questions and challenges shared at the conference, this unique program combines sustainability – economic, environmental, and social – with Appreciative Inquiry – a positive, proven approach to change management – in order to create a powerful source of business advantage.

Participating executives will develop practical skills for integrating sustainability into the normal course of business operations. Using Appreciative Inquiry, they will learn how to engage multiple stakeholders to achieve rapid, dramatic and holistic change. The program will provide a valuable opportunity to network with leaders across industries.

Instructional leaders include Dr. David Cooperrider, world-renowned author, speaker and facilitator, and the co-originator of Appreciative Inquiry, and Dr. Chris Laszlo, partner and co-founder of Sustainable Value Partners and author of the recent book, The Sustainable Company: How to Create Lasting Value through Social and Environmental Performance.

The two-day program will run February 21 and 22, 2007, and a limited number of seats are available.

For more information about the program, call Weatherhead Executive Programs at 216-368-6413, 800-736-6403 or visit http://weatherhead.case.edu/exed/seminars/s/Sustainability.cfm.

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