Basic Marketing Strategies for Healthcare Organizations
December 8, 2006
8:15 a.m. - 3:45 p.m.
The purpose of this seminar is to discuss effective marketing strategies for healthcare organizations. The nature of marketing and the “marketing mix” decision elements common to product companies are presented as they apply to the healthcare industry. The nature of a market-based planning approach for determining the organization’s competitive differential advantage is presented.
Strategies and tactics for consumer and provider markets
Marketing to the buyer's perspective
Segmenting the market
Relationship marketing to lock-up patients and referrals
The role of branding
Focusing on customer value
- Transferring the Four P's to healthcare
As a result of attending this program, participants will:
Describe the perspective of market-based planning
Differentiate between provider and market definition of healthcare service
- Recognize customer value requirements in healthcare
- Apply the Four P's of marketing strategy to healthcare
Who Should Attend
This seminar is designed for mid- and upper-level managers involved in the development of marketing strategies. Clinical directors of service, directors of outreach programs, and administrative directors of programs also will find it useful.
Level of Prior Knowlege in This Subject Area: None
Staff: Eric Berkowitz, PhD, University of Massachusetts at Amherst
For more information or to register: