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 Pursue your best business opportunities-without the risk!

Today, many companies have become powerfully averse to taking the risks that are essential to long-term success. Dr. Sayan Chatterjee shows how to identify high-risk, high-return opportunities, and then systematically mitigate those risks up front, as you design your initiative. His techniques can help you safely pursue huge opportunities that others pass up-and sustain profit growth far into the future.

 Listen to an interview with Dr. Chatterjee

Here's what you gain from this dynamic new book:

• • A complete framework for attacking high-risk, high-return opportunities
  Powerful new tools for sustaining long-term growth and profitability
• • Clarifying and mitigating your real risks
  Understanding what is visible to your customer and how that affects your risk
• • JetBlue vs. Southwest: More than one way to skin a cat
  Identifying multiple competitive objectives, and multiple ways to achieve them
• • Tracking and reducing risks in real-time
  Discovering mistakes in assumptions or logic while there's time to fix them
• • Creative ways to leverage existing resources more effectively
  Reducing risk by avoiding unnecessary additional investments-and what to do when you can't
• • Execution: Getting your ducks in a row
  Creating an organization that can deliver on your high-value, low-risk strategies
• • Reducing the hazards of growth and diversification strategies
  Planning to grow or extend your core markets
• • Entering existing markets without the risk
  Finding more effective ways to overcome entry barriers
• • Shaping new markets: products, processes, and platforms
  What it takes to successfully create and dominate a new market

Read a sample chapter: How to See Gold Where Others See Risk: Identify More Choices to Get the Gold

For more information about Professor Sayan Chatterjee, click here.

Interested in buying this book? Weatherhead has made arrangements for our students, and friends to get a 30% discount off the price of the book and free shipping. Click here to buy the book now.*

*Note: Weatherhead School of Management and Case Western Reserve University do not endorse any vendor. Links to vendors are provided as a convenience to our students and friends. If Case receives a referral fee from a vendor, the fee will be used towards serving Case's charitable mission.