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Posted 4.20.06

CLEVELAND - - Case Western Reserve University’s Weatherhead School of Management has scored a major coup by being selected to host the 2006 meeting of the prestigious National Undergraduate Business Symposium (NUBS), an association of leading undergraduate business programs. The meeting will take place April 7 and 8 in the Peter B. Lewis Building on Case’s campus.

“There is competition to host this meeting,” notes Gary Previts, professor of accountancy and associate dean for undergraduate and integrated programs. “Our being chosen demonstrates that we are highly regarded by our peer institutions.” This will be the first time the Weatherhead School has hosted the meeting since NUBS was formed 15 years ago.

“One of the benefits of hositng is getting all these schools to our campus so they can see our building, our campus, the community of Cleveland, and getting them in front of our great students,” adds Kevin Carduff, assistant dean for undergraduate program services. “It will be a chance to show them how good we really are.”

Jim Hurley, assistant dean for undergraduate support services, said he uses the Weatherhead School’s participation in NUBS as a recruiting tool. “It demonstrates that we’re pretty good, and that other top schools think we’re pretty good too,” he said.

The theme for this year’s meeting is “Our Campus Communities: Global, National and Local Outreach.” Weatherhead presenters include Tiffany Welch, program coordinator for undergraduate and integrated study programs; and Jennifer Johnson, lecturer in management and policy studies. Welch will discuss the financial literacy program the Weatherhead School has developed for the public and for Case students, while Johnson will describe the Weatherhead School’s action learning course for undergraduate students.

David Cooperrider, professor and chair of the Department of Organizational Behavior at the Weatherhead School and director of the University Center for Business as an Agent of World Benefit will deliver the keynote address Friday. Cooperrider is co-creator of Appreciative Inquiry, a method for effecting organizational change that builds upon an organization’s strengths.

One of the major benefits of being part of NUBS, Previts said, is the opportunity for networking and discussing issues of common concern. One such issue is ensuring that universities and their management schools understand the value of undergraduate business programs. “What do you bring to a curriculum that adds value, that makes it unique?” said Previts.

In Weatherhead’s case, he said, the value comes from teaching seminars in the SAGES program, and the course in entrepreneurial study and strategy. The latter includes projects in which students are assigned as consultants to work with area companies. “Every student coming through our management degree program learns how entrepreneurial activities are structured and undertaken. That’s unique to us.”


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