Weatherhead School of Management at Case Western Reserve University, Rosetta Launch Marketing Analytics Course
Interactive marketing agency to collaborate in business school class; offering is first such partnership at Weatherhead
CLEVELAND – Rosetta, a leading Princeton, NJ-based interactive marketing firm, is joining forces with the Weatherhead School of Management to offer an innovative course in marketing analytics aimed at undergraduates. The course was piloted in 2011 and was well received; several students from the pilot course found job placement in analytics, including at Rosetta. The course will be on offer to all undergraduates during the coming fall semester.
“What we call analytics-driven insights or business intelligence is increasingly critical for business competitiveness across many industries,” says Jagdip Singh, PhD, AT&T Professor of Marketing and Policy Studies. “Furthermore, nationwide demand for graduates with capabilities in this area far outstrips current supply.”
The Federal Bureau of Labor Statistics estimates that employment opportunities in the area of management analytics will increase by 24% over the next decade. Weatherhead and Rosetta, which has a significant Cleveland presence, have partnered to meet this demand, bringing together the rigorous theoretical analysis for which Case Western Reserve is known with a leading firm’s up-to-the-minute knowledge of current industry practice.
Dr. Singh, who has worked closely with Rosetta to coordinate the course’s development, outlines three objectives for the course:
- Enrich student learning by connecting analytical theory with real-world problem solving
- Build skills for analytics-driven insights that are relevant for tomorrow’s marketplace
- Create an energizing student experience by pioneering a distinctive model of academic-industry collaboration
Case Western Reserve University is one of the country’s leading research institutions. Located in Cleveland, we offer a unique combination of forward-thinking educational opportunities in an inspiring cultural setting. Our leading-edge faculty engage in teaching and research in a collaborative, hands-on environment. Our nationally recognized programs include arts and sciences, dental medicine, engineering, law, management, medicine, nursing and social work. About 4,200 undergraduate and 5,600 graduate students comprise our student body. Visit case.edu to see how Case Western Reserve thinks beyond the possible.
The Weatherhead School of Management is different from other business schools. We are bold in our ideas, creative in our approach, and adaptive in our interactions within a changing business environment. We’ve enhanced traditional management education by integrating the fundamentals of business with ideas and practices that change individuals, organizations, and societies. Our graduates are ready to add immediate value to their organizations, their communities, and the world.
Rosetta is a consulting-centered interactive agency engineered to transform marketing for the connected world. Our mission is to be a catalyst for growth, driving material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Our differentiated approach for transforming consumers to customers and ultimately advocates for your brand includes a delivery model that identifies, engages and activates customers within four core solution areas: Consulting & Insights, Branded Interactions, Commerce+, and Customer Relationship Management. Our unique capabilities and the way we activate them have enabled our market leadership position, operating as an independent brand in the Publicis Groupe of global agencies.