Weatherhead Gains $2.4 Million Gift for Managing as Designing
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External Relations, Office of Marketing and Communications
10900 Euclid Avenue • Cleveland, Ohio 44106-7235
Phone 216.368.0358 • Fax 216.368.0703 • weatherhead.case.edu
May 5, 2008
WEATHERHEAD RECEIVES ANONYMOUS GIFT
Commitment of more than $2.4 million to integrate Management, Art, and Design principles
CLEVELAND – The Weatherhead School of Management has received a $2.44 million gift from an anonymous benefactor that will assist Weatherhead’s on-going work in “Managing as Designing.” The gift supports collaborations between the worlds of art and management that enrich students’ ability to create and lead innovation across business, the arts, and the nonprofit sector.
Weatherhead’s MBA program will combine the philosophies of architecture, music, graphic design, and computer programming to help bridge the divide between creative and analytical management practices. “There is little doubt that creative thinking from the arts will bring a much needed perspective to management thinking and education. We are exploring whether these holistic ways of viewing an organization provide different insights into performance and capabilities.” said Dean Mohan Reddy.
Through signature electives, students may choose to implement the Managing as Designing concept into their degree program in courses to be offered starting this fall, while further curriculum implementation will take place in the fall of 2009.
Weatherhead is among a select group of management schools with a focus on the role that designing plays in management. The initiative is built on the concept that great managers are also designers, responsible for building relationships, project teams, incentive and compensation packages, business models, and financial instruments. As a result, they design the synergistic processes by which all of these fit together and mutually function. The program has also been funded by the National Science Foundation (NSF) and involves a broad range of constituents in management and industry.