Research

Embedded Sustainability and the Innovation Potential of the UN Global Compact's Environmental Principles

Authors

Published

Globally Responsible Leadership, pp. 28, June 2012

Abstract

Chief executives believe overwhelmingly that sustainability has become critical to their success and could be fully embedded into core business within ten years. --The Accenture-UN Global Compact Survey of Nearly 1,000 CEOs There can be few people in business today that could doubt that social and environmental sustainability will be the defining business driver for multinational corporations in the first part of this century. --Patrick Cescau, Group CEO, Unilever



David Cooperrider



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