Professor, Marketing and Policy Studies
Ph.D., Case Western Reserve University, 1985
M.B.A., Case Western Reserve University, 1977
B.S., Mysore University, 1975
Mohan Reddy’s interests are along two dimensions. The first is focused on how non-market institutions (professional societies, trade associations) influence the adoption and diffusion of new technologies. A second area of interest understands the dynamics of how public goods (social goods) are created through private(corporate) interests.