Professor, Marketing and Policy Studies

Ph.D., University of Michigan, 1985
Diploma, Indian Institute of Management, 1978
B.S., Jadavpur University, 1971

Sayan Chatterjee believes that the key to success in the future is going to rest on innovation. Therefore, his research is directed to developing frameworks that help people see more possibilities faster but lend unprecedented clarity to judging risks and potential. He has also been establishing principles that force people to consider the details of the capabilities needed for success. This can guide decisions about the inevitable trade-offs that must be made in business, helping to increase success – and profits –for both existing companies and those in high-risk new products or markets.

Interests

Teaching

-At present I teach in the EMBA Program and teach the Corporate Strategy in the MBA Program. I sometimes teach the core strategy (SIA) to evening MBAs. I also engage in executive education in the USA, Europe, Latin America and India.
-I have taught at the Wharton School EMBA Program
-I have taught the capstone course at the undergraduate and graduate levels at University of Windsor, Purdue University and Case Western Reserve University (all graduate). I have also taught two doctoral seminars and a graduate elective in Strategic Management at Purdue. I have taught the Finance elective in Mergers and Acquisitions and teach the Policy Core to the EMBAs.
-I have developed a new integrated course to replace the capstone strategy course at Case Western Reserve University.
-I am also extensively involved in executive education typically aimed at the very senior management level.

Research

My primary focus is business model innovation.
If a business opportunity is profitable, there is invariably an element of risk in it. Profit is the result of a firm's ability to take risks while avoiding the adverse impacts of risks. An innovative business model can allow a firm to take on risks that others avoid. This becomes vitally important for creating business models for a sustainable world and for tapping into the wealth potential at the bottom of the economic pyramid. Basically this approach turns the conventional idea of looking for returns first and worrying about risks later on its head.

Selected Publications

• Chatterjee, S. (2009). The Keys to Successful Acquisition Programs Long Range Planning.
• Chatterjee, S., Okeefe, S., Stewert, A. GameStop Ivey Case Publishing.