Faculty – Casey Newmeyer

CaseyNewmeyer - Assistant Professor, Design & Innovation
Nancy and Joseph Keithley Fellowship in Business Marketing
Assistant Professor, Design & Innovation

cen12@case.edu
216.368.6404
Peter B. Lewis Building 223
Office Hours: By Appointment Only

Starbucks within Barnes & Noble, Dell with Intel inside, and FedEx Kinko’s are examples of brands joining together to form a partnership. Casey Newmeyer, PhD, focuses her research on brand partnerships and alliances such as co-brands and brand acquisitions. From the perspective of a marketing manager, she outlines how such brand pairings impact the firms involved and their existing branded products and services. Prior to transitioning to a career in academia, Dr. Newmeyer worked in marketing roles for companies such as FedEx, XM Satellite Radio, and Northrop Grumman.

PhD, University of Pittsburgh: Katz Graduate School of Business, 2011
MBA, Rollins College Crummer Graduate School of Business, 2005
BA, University of Pittsburgh, 2003

Initially Appointed: 2011

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