Assistant Professor, Marketing and Policy Studies
Ph.D., University of Pittsburgh: Katz Graduate School of Business, 2011
M.B.A., Rollins College Crummer Graduate School of Business, 2005
B.A., University of Pittsburgh, 2003
Starbucks within Barnes & Noble, Dell with Intel inside, and FedEx Kinko’s are examples of brands joining together to form a partnership. Casey Newmeyer, PhD, focuses her research on brand partnerships and alliances such as co-brands and brand acquisitions. From the perspective of a marketing manager, she outlines how such brand pairings impact the firms involved and their existing branded products and services. Prior to transitioning to a career in academia, Dr. Newmeyer worked in marketing roles for companies such as FedEx, XM Satellite Radio, and Northrop Grumman.
- Newmeyer, C., Ruth, J. (2012). RETAIL CO-BRANDS AND CONSUMERS’ ATTRIBUTIONS OF RESPONSIBILITY (vol. 24, ). AMA Winter Educators Conference.
- Newmeyer, C. (Presenter & Author), Ruth, J. (Author Only) AMA Winter Educators Conference, "RETAIL CO-BRANDS AND CONSUMERS’ ATTRIBUTIONS OF RESPONSIBILITY ", American Marketing Association, Las Vegas, NV. (2013).
- Newmeyer, C. (Author Only), Swaminathan, V. (Author Only), Hulland, J. S. (Presenter & Author) AMA Winter Educators Conference, "When Brands Trade Hands", American Marketing Association, Austin, Texas. (2011).
Academic and Professional Activities
- Committee Member, UGIS + MAPS Marketing Major Development, 2012 - Present