Beyond the Balanced Scorecard

Align and respond to the shifts in your business environment, without losing sight of performance.


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This program is part of the following certificates:

Continuing Education

This class is eligible for the following continuing education credits:

This program is currently in the process of CEU approval.


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216.368.6413 or 800.736.6403

Webinar Series (Four 75-minute sessions)

Many organizations utilize the Balanced Scorecard methodology to build their metric reporting system, where scorecards are to be aligned with executive-determined strategies. However, when implementing the Balanced Scorecard system as a traditional methodology, they often discover that these efforts can become overwhelming and often do not lead to healthy organizational behaviors.

In these sessions we will present a nine-step business-system methodology for more effectively applying and utilizing Balanced Scorecard. One of the unique aspects of this methodology involves the creation of a long-lasting value chain so that natural-balanced, predictive measures are aligned to how work is undertaken throughout the organization relative to quality, cost, and time. With this system, the organizational chart is subordinate to the value chain; hence, reorganizations only affect metric ownership, not the metric system itself. Additionally, when there are changes in strategies or leadership, the long-lasting metric tracking system is only impacted relative to new goals that may be set for these metrics- instead of the traditional approach which can often mean a re-work of the Balanced Scorecard system.

We will show that by using Balanced Scorecard systems in a new way, it provides an opportunity to employ the system for predictive performance. When these predictive performance value-chain measures are utilized, you will gain additional insight that can impact the development of targeted strategies that benefit the entire organization.

Through a series of lectures, activities, virtual break-outs and readings attendees will learn how to create a scorecard and about strategic planning that leads to long-lasting healthy organizational behaviors that address the issues of the day.

Instructor Date and Time Location  
Forrest W. Breyfogle, III   Tuesday, July 19, 2011 from 2 p.m. to 3:15 p.m.
Tuesday, July 26, 2011 from 2 p.m. to 3:15 p.m.
Tuesday, Aug. 2, 2011 from 2 p.m. to 3:15 p.m.
Tuesday, Aug. 9, 2011 from 2 p.m. to 3:15 p.m.
Online - Webinar Event has Passed

Forrest W. Breyfogle, III  
Date and Time:
Tuesday, July 19, 2011 from 2 p.m. to 3:15 p.m.
Tuesday, July 26, 2011 from 2 p.m. to 3:15 p.m.
Tuesday, Aug. 2, 2011 from 2 p.m. to 3:15 p.m.
Tuesday, Aug. 9, 2011 from 2 p.m. to 3:15 p.m.
Online - Webinar
Event has Passed

**Please note that all times are listed in the EST (Eastern Standard Time) time zone.


No prerequisites are required but having taken Predicting Performance: Using Balanced Scorecard and Other Metrics would be beneficial. This seminar is designed for people with some experience or exposure to the Balanced Scorecard or other scorecard systems.


  • Describing how the traditional Balanced Scorecard system can lead to unhealthy, counterproductive behaviors
  • Showing why a natural scorecard balance system is better than a forced-balanced approach
  • Illustrating why and where effective strategic planning intersects with the Balanced Scorecard system
  • Identifying a system where long-lasting predictive scorecards are linked to analytically/innovatively determined strategies
  • Providing a nine-step business management system that helps organizations move toward achievement of the 3 Rs of business; i.e., everyone doing the Right things, and doing them Right, at the Right time

Learning Outcomes

After completing the four sessions, attendees will be able to:

  • Create a long-lasting, natural-balanced scorecard system
  • Understand how to report performance metrics so that they are predictive and there is a reduction in firefighting problems
  • Describe how to create analytically/innovatively determined strategies to the benefit of business performance as a whole
  • Illustrate how to analyze predictive metrics for determining improvement opportunities
  • Use the book Integrated Enterprise Excellence Volume II to provide a reference that can be used long after the workshop for creating and communicating scorecards throughout the organization so that the most appropriate behaviors occur

Who Should Attend

Experienced managers and key contributors/practitioners who are interested in how they can better contribute to organizational performance. Pairs or groups of colleagues are encouraged to attend the session together.


These fees do not include the normal amenities of continental breakfast, catered lunch, and convenient parking. This program utilizes virtual sessions and does not take place on the CWRU campus.

Individual Participants: $500
Affiliate Partners: one seat
Non-Profits: $350
CWRU Alumni: $350


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Weatherhead School of Management
Case Western Reserve University

10900 Euclid Avenue
Cleveland, Ohio 44106-7235 USA