Visual Thinking for Managers

Communicate and stretch your ideas on a visual level for greater impact, using design-based techniques


Subjects

If you're interested in this program, you might also like classes in these subject(s):


Certificates

This program is part of the following certificate:


Continuing Education

This class is eligible for the following continuing education credits:

This program is currently in the process of CEU approval.


Contact

Questions about finding the right program, corporate packages, or planning your visit? We're here to help.

216.368.6413 or 800.736.6403
seminars@case.edu



As managers face increasingly complex problems and situations, they often find themselves needing to think more like designers. One aspect that characterizes designers and design thinkers is their reliance on sketches. Sketching can be used to explore complex situations, solve problems, or sell ideas. Even if you don't think of yourself as a visual person, you can quickly learn to use simple techniques to look, see, imagine and show more clearly.

The program will demonstrate the use of sketching for a variety of situations and address issues presented by participants. Examples of applications might include: identifying which features of your product line that are most in need of improvement; motivating professionals to share information that gives them a competitive edge; convincing others that a particular investment makes sense for your company.

Instructor Date and Time Location  
Troy Richards   Wednesday, July 16 from 9 a.m. to 4 p.m.
Cleveland, OH Add to Cart

Instructor:
Troy Richards  
Date and Time:
Wednesday, July 16 from 9 a.m. to 4 p.m.
Location:
Cleveland, OH
Add to Cart

Topics

  • Why sketching helps with thinking
  • The four steps of visual thinking
  • Using visual thinking to
    • Discover new ideas
    • Develop ideas
    • Sell ideas
  • Frameworks for
    • Seeing
    • Imagining
    • Showing
  • Choosing the best diagrams for your problems
  • Presenting information more powerfully

Learning Outcomes

As a result of attending this program, participants will:

  • Produce simple sketches that support their thinking
  • Select the right diagram for making a particular point
  • Use sketching to explore complex situations and problems
  • Think more clearly about relationships, influence, and causation
  • Make more memorable presentations

Who Should Attend

Managers across all functional areas.

Costs

Individual Participants: $645
Package Pricing: 1 class day per participant

Available Discounts

 



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Weatherhead School of Management
Case Western Reserve University

10900 Euclid Avenue
Cleveland, Ohio 44106-7235 USA

216.368.2030

weatherhead@case.edu