Be prepared as more healthcare choices and purchasing decisions shift directly to consumers.
Creating Value in Healthcare for a Consumer-Driven World
Certificate
This class is part of the Managing in a Healthcare Environment Certificate
Formerly “Building, Marketing and Financing Consumer Value in Healthcare”
Consumer directed healthcare is coming - probably sooner than we think - and it will change everything. As large numbers of consumers choose to have their own health savings accounts and bear significant risk under high deductible health plans, they will become better shoppers. Then they will discover healthcare system failures in pricing, wild variations in utilization and outcome, non-existent coordination of care and poor attention to service and convenience.
The basis for management decisions in this new world will concern creating perceived value in both the selection of a health plan and the choice of actual health care services. This program will explore current and future ways to build real value, how to make sure perceptions match reality for customers and where to find the cash to make all of this work.
| Instructor | Date and Time | Location | |
|---|---|---|---|
| J.B. Silvers, Ph.D. and Eric Berkowitz, Ph.D. | November 18, 2008, 9:00 a.m - 4:30 p.m. | Cleveland, OH | Add to Cart |
Topics
- Strategies and tactics for consumer and provider markets
- Marketing to the buyer's perspective
- Segmenting the market
- Relationship marketing to lock-up patients and referrals
- The role of branding
- Focusing on consumer value
- Transferring the Four P's to healthcare
Learning Outcomes
As a result of attending this class, participants will:
- Describe the perspective of market-base planning
- Differentiate between provider and market definition of healthcare service
- Recognize customer value requirements in healthcare
- Apply the Four P's of marketing strategy to healthcare
Who Should Attend
This program is designed for mid- and upper-level managers or providers, health plans or employers who are involved in strategy decisions for their organization, practice, department or program.
Prerequisites
No prerequisites
Recommended Prior Knowledge
None
Continuing Education Credits
| Physician | 6 CME |
|---|---|
| Nurse | 6 CME |
| Counselor | 6 CEU |
| Healthcare Exec. | 6 CEU |
| Social Worker | 6 CEU |
| Nursing Home Admin. | 6 CEU |
| PMI Project Manager | 6 PDU |
| Ohio CPA | 8 CPE |
| SPHR Professionals | 6 CEU |
| PHR Professionals | 6 CEU |
Costs
Individual Participants: $392 by credit card; $417 by check
Affiliate Partners: One class day per participant.
