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Basic Marketing in Healthcare Organizations

Certificate

This class is part of the Managing in a Healthcare Environment Certificate

Renowned expert Dr. Eric Berkowitz will share how the nature of marketing and the “marketing mix” decision elements common to consumer product companies apply to the healthcare industry, with practical approaches focused on customer value. Participants will learn the “how-to’s” of a market-based planning approach for determining the organization’s competitive differential advantage in consumer and provider markets.

Instructor	Date and Time	Location
Eric Berkowitz, Ph.D.	November 18, 2008, 9:00 a.m. - 4:30 p.m.	Cleveland, OH	Add to Cart

Topics

• Strategies and tactics for consumer and provider markets
• Marketing to the buyer's perspective
• Segmenting the market
• Relationship marketing to lock-up patients and referrals
• The role of branding
• Focusing on consumer value
• Transferring the Four P's to healthcare

Learning Outcomes

As a result of attending this class, participants will:

• Describe the perspective of market-base planning
• Differentiate between provider and market definition of healthcare service
• Recognize customer value requirements in healthcare
• Apply the Four P's of marketing strategy to healthcare

Who Should Attend

This program is designed for mid- and upper-level managers involved in the development of marketing strategies. Clinical directors of service, directors of outreach programs and administrative directors of programs also will find it useful.

Prerequisites

No prerequisites

Recommended Prior Knowledge

None

Continuing Education Credits

Physician	6 CME
Nurse	6 CME
Counselor	6 CEU
Healthcare Exec.	6 CEU
SPHR Professionals	6 CEU
PHR Professionals	6 CEU
Nursing Home Admin.	6 CEU
Social Worker	6 CEU
PMI Project Managers	6 PDU
Ohio CPA	8 CPE

Costs

Individual Participants: $392 by credit card; $417 by check
Affiliate Partners: One class day per participant.

Available Discounts