Designing Solutions for Innovation and Strategy

• Driving Sustainability
• System Thinking: Navigating through Complexity
• Getting the Best Results
• Manage by Designing: Approaches for Everyday Innovation
• Innovation by Design
• Visual Thinking for Managers
• Strategic Planning
• Creating a Strategic Marketing Plan: Positioning for Success

• Academics
  • Undergraduate
  • Masters
  • Doctorate
  • Departments
  • International
• Interdisciplinary Initiatives
  • Manage by Designing
  • Sustainable Enterprise
  • Health Systems Management
• Faculty & Research
  • Faculty
  • Research
  • Publications
  • Seminars
• Executive Education
  • Programs
  • Degrees
  • For Organizations
  • Certificates
  • Continuing Education Units
  • Your Visit
  • Contact
• Career Services
  • Undergraduate
  • Graduate
  • International Students
  • Alumni
  • Employers
  • Placement Statistics
  • Events
  • Contact
• Alumni
  • Alumni Network
  • Alumni Advisory Council
  • Events
  • Reunion 2009 Recap
  • Stay Connected
  • Get Involved
  • Benefits & Services
• Fowler Center
  • Core Projects
  • News
  • Events
  • Did You Know?
  • Related Sites
  • Contact
• Support
  • Annual Fund
  • Special Gifts
  • Corporate Partners
• Weatherhead
  • At a Glance
  • News
  • Events
  • Visit
  • Facilities
  • Contact

Business and Market Strategy: Creating Actionable Plans

Certificate

This class is part of the Designing Solutions for Innovation and Strategy Certificate and the Advancing Manager Certificate.

Business planning is more essential than ever. This interactive program will sharpen your analytical skills and broaden your perspective as you envision the future course of your business, division or product line. Most importantly, it will teach you the skills for translating the concepts of your strategy to the reality of an actionable plan. Instruction will include case studies and templates as key examples for plan development.

Instructor	Date and Time	Location
Vasu Ramanujam, Ph.D. and Nancy M. Valent	November 14, 2008, 9:00 a.m. - 4:30 p.m.	Cleveland, OH	Add to Cart

Topics

• Creating a business plan
  • Market analysis
  • Competition
  • Company positioning
  • Business plan
  • Action steps
• Creating a marketing plan
  • Products
  • Services
  • Target customers
  • Competitive benchmarking
  • Marketing goals & objectives
  • Creative and visualization tools
  • Marketing support tactics
• Practical applications to your business situation

Learning Outcomes

As a result of attending this class, participants will:

• Discover a methodical thought process for creating actionable strategic plans
• Learn how to assess the financial and marketing implications of a plan
• Leave with a clear understanding of how the framework directly applies to the context of their current business situation

Who Should Attend

General managers, business owners, division heads, product line managers, marketing managers as well as anyone involved in a strategic planning or marketing planning process.

Prerequisites

No prerequisites

Recommended Prior Knowledge

None

Continuing Education Credits

OHIO CPA	8 CPE
SPHR Professionals	6 CEU
PHR Professionals	6 CEU
PMI Project Manager	6 PDU

Costs

Individual Participants: $570 by credit card; $595 by check
Affiliate/Health Affiliate Partners: One class day per participant

Available Discounts