Strategic Marketing in Healthcare Organizations

The health care environment is changing in a dramatic way. Increasing transparency, engaged patients, the impact of the WEB 2.0 world, and new forms of delivering care all impact organizational strategies. This program on the Strategic Marketing for Healthcare Organizations” will discuss these issues as they relate to organizational marketing strategies and the essential organizational responses in order to deliver value to the customer. Participants will learn the "how-to's" of a market-based planning approach for determining the organization's competitive differential advantage in consumer and provider markets and the key considerations in developing an effective competitive strategy in today’s evolving health care environment.

Topics

Learning Outcomes

As a result of attending this program, participants will:

Who Should Attend

This program is designed for mid- and upper-level managers involved in the development of marketing strategies. Clinical directors of service, directors of outreach programs, and administrative administrators of programs will also find it useful.

Costs

Individual Participants: $420
Affiliate/Health Affiliate Partners: One class day per participant.

Available Discounts