Weatherhead Executive Education

Program Dates	Continuing Education
June 17, 2008, 9:00 a.m. - 4:30 p.m. Cleveland, OH Add to Cart Instructors: Anita Alexander and Vasu Ramanujam	This program provides continuing education credit for the following professions: PMI Project Managers 6 PDU SPHR Professionals 6 CEU PHR Professionals 6 CEU OHIO CPA 8 CPE

Mature organizations create the greatest brands – but this privileged status is often accompanied by organizational complacency, vulnerability to new entrants and disruptive technologies, and incremental quality improvements. Many firms often get lulled into a false sense of security because business is in fact good. However, many mature firms operate in a climate of market saturation and excessive production capacity. As such, market growth rate slows down – leaving the mature firm unable to launch radical innovations needed to sustain marketability.

Entrepreneurship is gaining a foothold because they are more sensitive, agile and responsive to customer needs. Established firms will struggle against market forces to remain relevant and competitive. Long-term survival requires a continual focus on renewal (revitalization) through innovation and transformational strategies.

This program will help participants begin to construct the components of a revitalization strategy for their own organizations. Using a combination of presentations, video-based learning, small group exercises and discussion, participants will learn tools and techniques to assess their current environment and design transformation efforts for new growth.

Topics

• Making the case for organizational revitalization
  • The natural life cycle of the firm
  • Size, age and success – Basic factors that breed stagnation
• Factors that support revitalization and set the leadership agenda
  • Organizational memory of the journey to success
  • Examining assumptions that are no longer of value
  • Transformational leadership: Hallmarks of the collaborative organization
• The challenge of revitalization
  • The “boiled frog” syndrome: Raising awareness around the need to address complacency
  • A strong organizational change model to sustain the revitalization/transformation process
  • Revisiting the organizational culture
• Implementing the agenda for action
  • Constructing a new organizational mental model
  • Innovation as a core competency
  • Revitalizing the mature brand identity

Learning Outcomes
As a result of attending this program, participants will:

• Understand the basic factors that contribute to the demise of the mature organization
• Develop an action plan for anticipating and addressing organizational complacency
• Discover ways to encourage entrepreneurial behavior within larger, established firms
• Gain awareness of issues and challenges specifically linked to revitalization efforts

Who Should Attend
Strategic planners and project or program managers will benefit, as well as anyone involved in new business development..

Level of Prior Knowledge in This Subject Area: None

Printer-friendly version