The very survival of today’s organizations is dependent upon successful innovation. Business growth is not just a matter of strong leadership and operational effectiveness. Thriving businesses constantly raise the stakes through their ability to re-invent themselves in ways that capture the loyalty of customers and the respect of shareholders.
For innovation to work, however, managers and company leaders must know how to recognize sources of new opportunity and the methods for evaluating and exploiting them. They must organize resources appropriately to translate these opportunities into successful business strategies, and in the long run, understand how to safeguard their financial returns. Through integrated case studies, presentation, and group exercises, this program will give managers the knowledge and necessary skills for managing the innovation process, and the risk associated with it.
Topics
- Defining the needs of the market and customer as a foundation for creating innovation
- Organizing company resources to accommodate innovation incentives, structure, and communication
- Managing the risk of developing new business opportunities
- Strategies for capturing the financial returns from innovation
Learning Outcomes
As a result of attending this class, participants will:
- Increase their knowledge of and ability to manage the innovation process
- Understand critical factors for making innovation work
- Learn how to integrate innovation as part of the ongoing business strategy
- Take the first steps in learning how to apply innovation techniques within their organizations
- Learn methods for minimizing the inherent risks of innovation
Who Should Attend
General managers, marketing, strategy, and technical managers.
Level of Prior Knowledge in This Subject Area: None
May 20, 2008, 9:00 a.m. - 4:30 p.m. 