Business planning is more essential than ever. This interactive program will sharpen your analytical skills and broaden your perspective as you envision the future course of your business, division or product line. Most importantly, it will teach you the skills for translating the concepts of your strategy to the reality of an actionable plan. Instruction will include case studies and templates as key examples for plan development.
Topics
- Creating a business plan
- Market analysis
- Competition
- Company positioning
- Business plan
- Action steps
- Creating a marketing plan
- Products
- Services
- Target customers
- Competitive benchmarking
- Marketing goals & objectives
- Creative and visualization tools
- Marketing support tactics
- Practical applications to your business situation
Learning Outcomes
As a result of attending this class, participants will:
- Discover a methodical thought process for creating actionable strategic plans
- Learn how to assess the financial and marketing implications of a plan
- Leave with a clear understanding of how the framework directly applies to the context of their current business situation
Who Should Attend
General managers, business owners, division heads, product line managers, marketing managers as well as anyone involved in a strategic planning or marketing planning process.
Level of Prior Knowledge in This Subject Area: None
