Weatherhead Executive Education

Subject	Managing in a Healthcare Environment
Certificate	Managing in a Healthcare Environment Certificate
Prerequisites	No prerequisites
Cost (Available Discounts)	Individual Participants: $392 by credit card; $417 by check Affiliate Partners: One class day per participant.

Program Dates	Continuing Education
November 19, 2008, 9:00 a.m. - 4:30 p.m. Cleveland, OH Add to Cart J.B. Silvers, PhD and Eric Berkowitz, PhD	This program provides continuing education credit for the following professions: Physician 6 CME Nurse 6 CME Counselor 6 CEU Healthcare Exec. 6 CEU Social Worker 6 CEU Nursing Home Admin. 6 CEU PMI Project Manager 6 PDU Ohio CPA . 8 CPE SPHR Professionals 6 CEU PHR Professionals 6 CEU

Consumer directed healthcare is coming - probably sooner than we think - and it will change everything.  As large numbers of consumers choose to have their own health savings accounts and bear significant risk under high deductible health plans, they will become better shoppers.  Then they will discover healthcare system failures in pricing, wild variations in utilization and outcome, non-existent coordination of care and poor attention to service and convenience. 

The basis for management decisions in this new world will concern creating perceived value in both the selection of a health plan and the choice of actual health care services.  This program will explore current and future ways to build real value, how to make sure perceptions match reality for customers and where to find the cash to make all of this work.

Topics

• The basics behind the new HSAs and HDHPs and their implications for healthcare organizations
• The value drivers to compete successfully in this new healthcare environment
• The causes of price, transparency, and service for healthcare organization positioning
• Constructing a value proposition for this new active consumer segment of the market

Learning Outcomes
As a result of attending this class, participants will learn:

• Identify the major drivers of perceived value in consumer choice
• Analyze risk and return for consumers, providers and payers
• Communicate a value proposition to different segments of the market
• Understand related changes in cash flows and financing requirements

Who Should Attend
This program is designed for mid- and upper-level managers or providers, health plans or employers who are involved in strategy decisions for their organization, practice, department or program.

Level of Prior Knowledge in this Subject Area: none.