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Case Western Reserve University: Weatherhead School of Management  

Weatherhead Executive Education

 
 
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Writing with Purpose, Clarity and Confidence

Subject Communication and Professional Skills
Certificate Communication and Professional Skills Certificate
Prerequisites No prerequisites
Cost
(Available Discounts)
Individual Participants: $570 by credit card; $595 by check
Affiliate/Health Affiliate Partners: One class day per participant

Program Dates Continuing Education
June 2, 2009, 9:00 a.m. - 4:30 p.m.
Cleveland, OH
Add to Cart Instructor:
Terri A. Mester, PhD

This program provides continuing education credit for the following professions:

OHIO CPA 8 CPE

Business writing has evolved dramatically in our fast-paced, technologically-savvy culture.  Gone are impersonal documents full of arcane expressions, redundancies, and convoluted syntax.  The focus today is on facilitating the reader’s task through 1) a plain, elegant, and coherent style, 2) clear organization, and 3) good-looking design.

In this program, participants apply the principles of clear, precise, effective communication to various forms of writing – from everyday emails to sensitive letters and formal reports.  The interactive presentation format makes learning stylistic issues fun – and not a chore.  The session mixes discussion with small group exercises and individual work.  Participants are encouraged to ask questions and become actively engaged with their own learning.  Everyone receives a comprehensive self-study manual for continuing professional development.

Topics

  • Gathering and organizing thoughts
  • Clarifying purpose and audience
  • Writing with brevity, clarity and coherence
  • Using proper email etiquette
  • Building goodwill in difficult situations, including complaints and bad news letters and memos
  • Writing to persuade and/or sell your services
  • Analyzing a model report format

Learning Outcomes
As a result of attending this program, participants will:

  • Humanize and modernize their business prose
  • Improve the quality of emails they send and receive
  • Increase the impact of their messages with words of precision and power
  • Achieve greater clarity, conciseness and emphasis
  • Write with greater confidence

Who Should Attend  
Those who routinely write and/or edit strategic and sensitive letters and memos or reports, proposals and other complex, technical material.

Level of Prior Knowledge in This Subject Area:
None