Product and Service Development: Planning and Execution


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New Product Development (NPD) projects require inputs from customers and functions of the firm — including marketing, engineering, finance and accounting. Coordinating the wants of all stakeholders is a complex task. In this workshop, we introduce a tool for NPD known as Quality Function Deployment (QFD) which links technology to market and company needs.

In this interactive program, we demonstrate how NPD projects may be implemented by extending the Critical Chain Method (CCM) introduced in an earlier workshop titled “Project Execution: Organizing Team and Time Resources”. Participants will learn how to apply this methodology in the context of new development projects by resolving resource conflicts and delivering on-time, on-budget delivery. Through lecture, group work and case studies, participants will learn the keys to effective project execution — better ensuring that a new product/service is more successfully entered into the market place.


  • Tools for New Product Development (NPD)
    • Affinity Diagrams
    • Introduction to the House of Quality
      1. Incorporating customer wants in new products/services
      2. Incorporating design characteristics and marketing goals
      3. Prioritizing customer needs
      4. Weighing technical requirements
    • Introduction to Quality Function Deployment
      1. The Product Planning matrix
      2. The Parts Planning matrix
      3. The Process Planning matrix
      4. The Production Planning matrix
  • Scheduling of NPD Projects
    • Review of critical chain method (CCM)
    • Managing resources
    • Managing risk with safety buffers
    • Safety buffer guidelines
  • Project control
    • Rules of thumb for critical buffers
    • When to react to project delays
    • Monitoring progress in Microsoft Project®

Learning Outcomes

As a result of attending this program, participants will:

  • Learn tools for incorporating the voice of the customer into product/process design
  • Learn frameworks to coordinate design activities across members from multiple functions
  • Develop project plans that are realistic in terms of on-time completion
  • Develop plans that avoid resource conflicts within and across functions
  • Learn efficient ways to review project progress in terms of time and budget
  • Learn early warning systems to detect problems and signal corrective action before problems become too expensive or out of hand
  • Learn to use Microsoft Project based software to plan and execute projects

Who Should Attend

Project managers, general managers, human resource managers, engineers, marketers, and members of design and manufacturing.


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Weatherhead School of Management
Case Western Reserve University

10900 Euclid Avenue
Cleveland, Ohio 44106-7235 USA