Marketing Division - Courses

Undergraduate Courses

The Weatherhead School of Management Undergraduate Program offers a minor in marketing as well as a marketing concentration within the BS in Management curriculum.

Core

• MKMR 301 - Marketing Management

Electives offered regularly

• MKMR 304 - Brand Management
• MKMR 307 - Marketing Value Chain Management
• MKMR 310 - Marketing Analytics
• MKMR 311 - Customer Relationship Management
• MKMR 312 - Selling and Sales Management
• MKMR 350 - Entrepreneurial Marketing
• MKMR 355 - Communications Management in a Digital Marketplace

Topical Electives

• MKMR 308 - Measuring Marketing Performance

Graduate Courses

Core

• MBAC 506 - Marketing and Supply Chain Management
• MKMR 403 - Managerial Marketing

Electives offered regularly

• MKMR 408 - Marketing Metrics
• MKMR 410 - Marketing Insight Management
• MKMR 411 - Customer Relationship Management
• MKMR 419 - Market Space Management
• MKMR 421 - Marketing Value Creation

Topical Electives

• MKMR 409 - Marketing Knowledge Management
• MKMR 475 - Supply Chain Logistics
• MKMR 476 - Strategic Sourcing