Marketing Division

Marketing Matters. Marketing Initiatives. Marketing News.

The marketing group announces new electives for the academic year 2012-2013:

• Each marketing elective offered by the Marketing Department is guided by three fundamental principles:
  
  
  • Developing student capabilities for related to creating and delivering customer value.
  • Integrate strong analytical and critical thinking skills for decision making with an appreciation of the triple bottom line.
  • Advisory Board of thoughtful senior marketing practitioners and Weatherhead School alumni with content expertise for each elective.

The marketing group is having an impact: 

• Professor Jagdip Singh recently published a coauthored paper in the prestigious Journal of Consumer Research titled, “Pragmatic Learning Theory: An Inquiry-Action Framework for Distributed Consumer Learning in Online Communities.” Using data from six threads representing 392 distinct postings with 7,825 text lines by 80 unique individuals over a period of 10.5 months on an Electronic Bulletin Board (EBB) involving a community of consumers engaged in peer-to-peer communication, this study examined three questions:
  •  Do consumers learn from participation in social networks?
  • If they do, how does this learning takes place?
  • Does this learning empower consumers to make informed decisions?

• Professor Gary Hunter recently co-authored a lead article in the Journal of Personal Selling and Sales Management titled, “The Pursuit of Excellence in Process Thinking and Customer Relationship Management.” The article builds on evolutionary economics, organizational learning, and the resource-based view in developing propositions on how and why excellence in process thinking is vital to successful CRM implementation. The Journal of Personal Selling and Sales Management is the premier journal internationally devoted to the field of selling and sales management, which is Professor Hunter’s dominant substantive domain of scholarship.
   
• Professor Hunter was one of 10 leading and aspiring international sales scholars invited to collaborate on an article outlining the future of sales research.  The research was initiated at the Erin Anderson Invitational B2B Conference, hosted by the Wharton School of the University of Pennsylvania.  The effort resulted in an article conditionally accepted for publication in Marketing Letters titled, “The Embedded Sales Force: Connecting Buying and Selling Organizations.”
  

• An article co-authored by H. Clark Ford Professor of Marketing, Jagdip Singh, is the 4th most cited article from those published between 2000 and 2006 in the Journal of Marketing.  The article, “Consumer Trust, Value, and Loyalty in Relational Exchanges” appeared in the January 2002 edition of the Journal of Marketing — which, for more than seven decades, has remained as the one of the most impactful journals in the marketing discipline.

Programs

• BS in Management Marketing Concentration
• Undergraduate Minor in Marketing

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