Undergraduate Programs - Minors

Marketing Minor

Required:

• MKMR 201 – Marketing Management

Pick one of Group A:

• MKMR 308 – Measuring Marketing Performance
• MKMR 310 – Marketing Analytics

Pick two of Group B:

• MKMR 307 – Marketing Value Chain Management
• MKMR 308 – Measuring Marketing Performance
• MKMR 310 – Marketing Analytics
• MKMR 311 – Customer Relationship Management
• MKMR 312 – Selling and Sales Management

Pick one of Group C:

• MKMR 304 – New Product Development and Marketing
• MKMR 307 – Marketing Value Chain Managment
• MKMR 308 – Measuring Marketing Performance: Improving the Return on Marketing in Triple Bottom Line Environment
• MKMR 310 – Marketing Analytics
• MKMR 311 – Consumer Relationship Management
• MKMR 312 – Selling and Sales Management
• MKMR 350 – Entrepreneurial Marketing
• MKMR 355 – Communications Management in a Digital Marketplace
• PSCL 315
• ANTH 102
• ECON 326
• ECON 328 – Experimental Economics
• ENTP 301 – Entrepreneurial Strategy

For additional information review the general bulletin.