Weatherhead's BS in Management develops students' analytical skills for solving management and business problems. It grounds students in the functional areas of business and allows for pursuit of one or more majors through concentrated, in-depth course sequences.
As a management student, you will learn from internationally distinguished faculty and industry leaders who emphasize team-oriented management skills and the use of technology. Research and independent study opportunities, cooperative work assignments, and dynamic student organizations will add to your overall undergraduate experience.
Major in Marketing
Builds upon strong, foundational business core and prepares graduates for careers in market research, brand management, business development, consulting, and other fields. Coursework is organized around the themes of Analytics, Customer Relationships, and Interactive Marketing. Students gain advanced Marketing skills and knowledge, including:
- Data collection and quantitative analysis with SPSS and Excel
- Selling and sales force management
- Consumer behavior, customer–firm relationships, and brand management
- Digital marketing and e-commerce
Ready to apply? Learn about our admission requirements.
See comprehensive information about Weatherhead's BS in Management in the General Bulletin.