Rachel Daniel-Talton (DM 2010), the president of Synergy Marketing Strategy & Research, Inc. (Synergy), has recently been named one of the Top Ten Women Business Owner in Northeast Ohio, according to the National Association of Women Business Owners (NAWBO). The Top Ten event will be Wednesday, April 21 at Landerhaven in Cleveland.
Of course, awards are not new to Rachel, in the past she has been awarded the Crain's Cleveland Business Top Forty under 40, Kaleidoscope Magazine Top 40-Under-Forty leaders in Northeastern Ohio, Who's Who in Black Cleveland, and the 2007 "Most Influential Business Leaders in Northeast Ohio" of the Call & Post. She is also a member of Beta Gamma Sigma International Business Honor Society, has received the Blue Key Oratory Award, Entrepreneur of the Year Award, Minority Business of the Year, and numerous professional and speaking commendations.
Rachel is regularly featured in numerous business publications, and is one of the premier business bloggers among African Americans with her company's blog (http://synergycem.com/blog/). Synergy designs and implements extensive marketing strategy, brand development, and research projects with organizations as diverse and global as Microsoft and Proctor & Gamble and as targeted and local as the Cleveland Airport and the Neighborhood Centers Association.
Each of these organizations have had a need to understand and influence stakeholder behaviors to drive results. Rachel's firm has been recognized as one of the best and brightest by its peers. Most importantly, it is recognized as an extremely effective and passionate partner by its clients.
Rachel is pursuing her Doctor of Management at Weatherhead, and her research focuses on the importance of companies to build trust in times with the industrial environment is distrusted. She holds an Executive M.B.A. and a B.A. in Psychology from Cleveland State University. Two of Rachel's academic papers, Dare to Build Trust in Times of Distrust: Findings from Banking, Healthcare and Retailing Industries, which she co-authored with Jagdip Singh and Nick Berente, and Winning Consumer Trust and Loyalty in Distrust-Dominated Environments: A Consumer Perspective, have been accepted to the Academy of Management for presentation in Montreal in August 2010.